GRAPHIC / BRANDING TRENDS

Geometric Design Elements and Style

Expect geometric design to continue being the main style trend going into 2018. Look out for geometric designs combined with other design elements like poly design and hand-drawn shapes, to take the lead in trending design styles and generating outstanding visuals.


Printsome Insights


Snappa Blog



The low poly design style is another trend that will come into its own in 2018. Combine it with daring colors and you’ll have a bold background that can highlight or complement your graphic image or content. Combine with other design techniques like duotones, hand-drawn shapes, and 3D composition, and low poly design can help transform your designs into something that’s modern-looking and new.


Snappa Blog



Get Ready to See Double

Double exposure and duotones are old reliables but in 2018, expect more: combine both styles and you’ll get a whole new technique that is expected to blow up in coming season and in 2018: Double Exposure Duotone.


GraphicMama



Double Color Light is a design composition technique that takes a photo or graphic image and applying color channel splitting to it. This creates a new and more stylish look. Expect this technique to become more popular beginning this season and in 2018.


Printsome Insights



Double exposure continues to be a well-loved design technique with awesome results. The same can’t be said for duotone, however. It will live on combined with other styles, but no longer as a standalone technique.


GraphicMama



Feeling the need to step up your graphic (or website) branding game yet?



COLOR TRENDS

Pantone’s Ultra Violet Sets the Tone for 2018

The Pantone Color Institute recently announced its color of the year 2018. Leatrice Eiseman, Executive Director of the Pantone Color Institute, introduced PANTONE 18-3838 Ultra Violet, a blue-based purple, which communicates originality, ingenuity, and visionary thinking. She says that, “We are living in a time that requires inventiveness and imagination.”

PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets, like Prince, David Bowie, and Jimi Hendrix, who used shades of Ultra Violet as personal expressions of individuality.


Pantone Color Institute


GraphicMama

Bold and Bright Colors Are In

Bold and bright colors will be some of the biggest trends ushering in 2018, like Pantone’s 18-3838 Ultra Violet, Benjamin Moore's Caliente AF-290, and Adidas’s Frozen Yellow. And when these bold colors are used in tandem with design techniques like 3D composition, glitch effects, typography, double exposure, among others, expect designs and projects to amaze and pop.


GraphicMama



Color Gradients Are In; Solid Colors and Flat Materials Are Out

Flat and material solid colors have been massively popular. But no longer. More and more designers have begun using bolder and brighter colors, and incorporating other design techniques to create a visual that is arresting and amazing.

Color gradients were the kids left hanging around in the wings while solid flat colors took center stage. Not anymore. We may continue seeing solid colors in web and app designs that prioritize functionality and interface over design, but color gradients will begin rising, reaching its zenith in the coming year and just keep going strong.


GraphicMama

When Instagram redesigned its logo using color gradient last year, trend watchers and industry experts were divided over the update, arguing for or against it. What’s undeniable, though, is that the redesign sparked a design trend that is gaining momentum. In 2018 expect color transitions to become more popular even more popular, particularly for infographics, business and commercial designs and collaterals. .


Popular Science


Printsome Insights



Does this trend make your brand design need a little makeover?



ILLUSTRATION TRENDS

Digital and Hand-Drawn Illustrations are Taking the Fore

In graphic design, illustrations are always valued for their uniqueness and the care, talent, and imagination that went into their creation.

And graphic designers and illustrators have joined forces to create new and exciting things. In 2018, expect hand-drawn illustrations (from full images to sketches and doodles) to be incorporated with graphic images and photos to create something that will be truly astounding.


GraphicMama




Printsome Insights



Another trend that’s taking off in the coming year is the combination of digital drawing and photos. This technique creates compositions are that are unique and edgy—at times, even quirky and fun! Watch for this technique to gain traction next year.


GraphicMama



Papercut illustration takes its inspiration from cut paper art (and to an extent other paper art forms). This digital drawing technique is combined with photography, negative space, and 3D composition, among others, to create new and awe-inspiring ways to express and communicate ideas.


GraphicMama



We’re sure you wouldn’t be able to resist incorporating this trend into your brand too.